BROOKS & DUNN “Cowboy Town” Tour
Farmers Daughter
LONG FORM
Brooks & Dunn. A Captive Audience.
When Toyota set up a partnership with country music legends Brooks & Dunn, part of the deal
was Toyota got to run a video on the big screens moments before the guys took the stage.
Realizing that country music fans are, well, country music fans, we figured there was a pretty good
likelihood that a vast majority of the audience would be inebriated. Then toss in the fact that they (the audience) just sat through an opening act they probably didn’t want to see. We just figured that the last
thing these concert-goers would want to watch right before Kix and Ronnie took the stage is a Tundra commercial.
So instead of airing one we decided to make short films featuring Kix Brooks and Ronnie Dunn.
