After building brands for close to two decades, my proudest accomplishment is when I had

the opportunity to put my skill set to use to build our own brand, Sweet Lucie’s Ice Cream.

In 2008, my wife, Geri, was pregnant (with our daughter, Lucie) and craving ice cream. The

only dilemma was that Geri was on an all-organic diet, and unfortunately organic ice cream

was nowhere to be found. The solution was for Geri to start making ice cream herself; using

only the finest organic ingredients. The ice cream was delicious, and with our friends’/families’

encouragement, we decided to start an ice cream company. Since our daughter, Lucie, was

the inspiration for it all, we named the company after her, Sweet Lucie’s.

Brand Architect | Sweet Lucie’s Organic Ice Cream

The face of the company, the logo was one of the most important aspects of our brand identify.

The visual voice, color palette, and typography selection all had to clearly represent the brand.

It’s an ice cream company so the logo had to be playful and fun, but Sweet Lucie’s is an organic,

premium brand, so it also had resonate with a more sophisticated audience.

We recruited award-winning designer Abe Cortes to help. The brief had two clear deliverables;

First, Sweet Lucie’s is organic ice cream, made with simple ingredients; like Mom or Grandmom

used to make. With that in mind, we wanted to make sure the logo had a modern take on a vintage

theme. Second, We wanted to give a nod to Lucie since she was the inspiration for the company.

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Logo Design

Vintage Ice Cream Truck


Retail Space

University Of Southern California

Brand Partners



The high-end food truck trend was just starting to take off, so we decided to take our company

to the next level by entering the mobile food space. Considering our organic, premium product,

the Sweet Lucie’s ice cream truck had to be a little different than your traditional ice cream truck.

Since we wanted the brand to have a modern take of a vintage theme, a vintage ice cream truck

seemed to make the most sense. We purchased and restored a 1959 International Harvester Metro

ice cream truck. The Sweet Lucie’s ice cream truck is the only, fully permitted, original 1950’s ice

cream truck in service in Southern California. You can find the truck at select Farmers Markets and

Food Truck Gatherings, but it is primarily used for catering high profile parties, or serving the cast

and crew of Hollywoods most popular movies and television shows.

As we continued catering high end parties and celebrity events the press started to take notice.

In fact, our catering business was growing in leaps and bounds so fast that Sweet Lucie’s bought

a series of catering carts, serving celebrities and high profile parties all over Southern California.

The demand for our ice cream was growing beyond our existing manufacturing capabilities.

We decided to take the leap and build a manufacturing plant. We then had the plant USDA

Organic Certified. Sweet Lucie’s was the first federally regulated, USDA Organic Certified

ice cream manufacturer in Southern California


Brands starting taking notice of the momentum Sweet Lucie’s was having and wanted to form

brand alliances. Pottery Barn, Red Bull, Tieks, Toyota, Imagine Dragons, Sweet & Saucy shop,

YouTube, Sidecar Doughnuts, and Jameson Irish Whiskey are just a few examples of brand

partners we’ve had through the years.

Sunset Magazine Feature

Sunset Magazine ran their first ever issue dedicated to food. We’re very proud to say that

Sweet Lucie’s was named one of the most innovative food companies in America. Sunset also

featured Sweet Lucie’s on Page 1 of the magazine, on their Table of Contents.

Intuit | Small Business Big Game

Intuit is the tech company that runs TurboTax, and QuickBooks. They held a contest called,

“Small Business Big Game”, where they invited small businesses to tell Intuit about themselves,

and Intuit would pick the most deserving small business and produce a Super Bowl commercial

for them. Of the over 8,000 entries Sweet Lucie’s made the top 15 small businesses. For placing

in the top 20 were featured in business publications throughout the world.


Local news outlets started running stories about Sweet Lucies.

Besides catering we started growing the wholesale division of Sweet Lucie’s. You can currently

find Sweet Lucie’s in the freezer section of a dozen Southern California Whole Foods Markets.

Los Angeles Food and Wine

David Tutera Celebrations

Cooking Channel | Hailey Duff’s Real Girl’s Kitchen

Before building our manufacturing plant and retail space, we wanted to test the Sweet Lucie’s

concept to see if there was a demand for organic ice cream. We were friends with several

publicists who mentioned that Hollywood is the land of celebrities and their high profile parties,

yet there was no organic ice cream catering options. We purchased an Italian ice cream cart we customized to represent the Sweet Lucie’s brand identity; a modern take on a vintage theme.

Mario Batali Celebrity Charity Golf Tournament

MTV Movie Awards

Our first catering event was with restauranteur, Iron Chef, and Food Network Star Mario Batali.

Chef Batali held his annual celebrity charity golf tournament, where at every hole he featured a

unique Los Angeles food experience. Sweet Lucie’s was the exclusive desert. This partnership

gave the brand instant credibility with the foodie crowd.

The very next weekend we catered the MTV Movie Awards. The Jonas Brothers were spotted

enjoying our ice cream, & InTouch magazine named Sweet Lucie’s the “Hottest Treat” in America.

We were honored to be invited to the prestigious, invite-only Los Angeles Food and Wine Festival.

Not only were we invited to be at the event, but they had us set-up at the entrance of the red carpet

so we were the first thing all the celebrity and foodie guests/attendees saw.

David Tutera, one of the highest respected event planners in the industry has a television

how where viewers get to see a behind-the-scenes look at some of the celebrity parties

Mr Tutera plans. Sweet Lucie’s was asked to be on the show for the last two seasons.

Katy Perry | This Is How We Do

Katy Perry featured the Sweet Lucie’s truck in her music video, “This Is How We Do”.

The video currently has over 400 million views.

Sweet Lucie’s, owner Geri Czako, and our daughter Lucie was on the Food Network,

and Cooking Channel show, The Real Girls Kitchen. Host Hailey Duff spent a few days

with Geri and Lucie as they featured our vintage ice cream truck, catering cart and

manufacturing plant. The show leveraged our brand while promoting the episode.

Sweet Lucie’s is scooped exclusively on campus at USC.

Sweet Lucie’s opened their first scoop shop this summer on Venice Blvd in Mar Vista. Located

next to “Silicone Beach”, this neighborhood is considered one of the trendiest, and fastest growing

real estate markets in Southern California.

What started with Geri making ice cream in a home kitchen has grown in leaps and bounds.

We built the first federally regulated organic ice cream manufacturing plant in Southern California.

Sweet Lucie’s is in a dozen Whole Foods. We’re scooped on campus at USC. We’ve had brand

partnerships with some of the most iconic companies in the world. International press coverage. A

scoop shop with over 50 5-star Yelp reviews. And a mobile food truck and catering business serving

Fortune 500 companies & the tech and Hollywood elite. Sweet Lucie’s is solely owned and operated

by Mike and Geri Czako.

Please visit our website to learn more about Sweet Lucie’s.