Mike created this program where consumers were invited to repurpose Toyotas automotive technology to benefit society in the non-automotive space. A team of leading experts judged the submissions and the 5 winners ideas were prototyped with Deeplocal at CMU with the potential to become a reality. IDEAS_FOR_GOOD.html
Traveling to the most remote places on earth with Nat Geo photojournalist Randy Olson, Mike set out on the ultimate journey launching the new Land Cruiser. Along the way he developed a media-rich website, a tv show with cable network SPEED, a coffee table book and more. LAND_CRUISER.html
Mike developed this segment for the NBC Sunday Night Football Halftime Show. The documentary films, profiling adversity-faced high school football teams across the nation was also distributed online via a website, youtube and various social networking sites.LINE_OF_SCRIMMAGE.html
Travel back in time each week and learn how tailgating icons came into existence. Mike and his team created eighteen original :45-second films that aired exclusively during NBC’s Sunday Night Football’s halftime show for the entire 2009 season. Mike also oversaw the development of the website that supported the campaign. HISTORY_OF_TAILGATING.html

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