Acura Motorsports

Acura’s passion for performance runs deep—long before the Acura division even existed.

Soichiro Honda, founder of Honda Motor Co., Inc. in 1948, was a racing enthusiast at heart. From the very beginning, he pushed the company into motorsports, turning the racetrack into a proving ground for the engineers and designers behind every Acura.

Just a year after Acura’s first road cars hit the streets in 1986, Integras were already dominating race tracks—winning championships in their first two seasons. That relentless commitment to performance has fueled Acura’s legacy for over 35 years, proving itself lap after lap and championship after championship. Today, with back-to-back IMSA Championship wins, Acura’s motorsports spirit burns brighter than ever—and that same passion is engineered into every Acura on the road.

As a fellow racing enthusiast, it’s been incredibly rewarding to help share this rich, high-octane history with Acura’s fans across multiple platforms. Scroll down to see some of the Acura Motorsports projects I’ve had the pleasure to work on.

Track Breakdown

We created a social-first episodic content series that gave our fans and followers a deeper understanding of the tracks we’d be racing at along with some of the brands racing history at that track.

Social Content

Throughout the year (for both Acura’s organic and paid social-efforts) we create a series of social posts celebrating all things motorsports showcasing Acura’s racing past, present, and future.

Racing Fundamentals

Many of Acura’s social media followers are passionate fans but might not be familiar with the ins and outs of racing. To bridge that gap, we created a series of entertaining videos that break down key motorsports concepts—making it easy and fun for everyone to learn the fundamentals of racing.