Acura | Origin Story

To launch the all-new Acura MDX, we created a short documentary that traced the brand’s disruptive heritage — and how that bold spirit lives on in its latest flagship SUV.

As a lifelong automotive enthusiast, this project was especially meaningful to me. I had the privilege of spending hours with the visionary engineers and designers who helped shape the Honda and Acura legacy, capturing their insights and passion firsthand.

The team at Mullen then brought the story to life with innovative motion graphics, sharp editing, and imaginative animation — transforming archival footage and stills into a compelling visual narrative that honored the past while celebrating the future.